Lead generation for online education that turns enquiries into admissions.
Online MBA, degree and working-professional programmes compete for the same students on the same platforms. The brands that win aren't the ones with the cheapest leads. They're the ones whose leads actually reach counselling and pay the fee.
- Student
- Course
- Lead
- Counselling
- Admission
Where it usually breaks
What we hear most often, and what's usually behind it.
| What you notice | Where it usually breaks |
|---|---|
| "Cheap leads that never pick up the phone." | Targeting and forms tuned for volume, not intent |
| "Vendor leads with duplicate or wrong numbers." | No validation, de-duplication or quality tracking by source |
| "Counsellors call leads two days late." | Slow routing and no instant WhatsApp or SMS first touch |
| "We can't tell which campaign produced admissions." | Tracking that stops at the form instead of enrolment |
What we do about it
About four years running acquisition for online MBA, graduate, B.Tech and working-professional programmes, across Meta, Google, third-party lead vendors, remarketing, SMS, email and WhatsApp.
Campaigns by programme and audience
Meta and Google campaigns split by programme and by audience: fresh graduates, working professionals and career switchers.
Programme landing pages
Fees, eligibility, accreditation and EMI options answered up front, so the people who enquire are ready to talk.
Lead validation
Phone and email checks plus de-duplication across your ads and third-party lead vendors.
Instant follow-up
WhatsApp, SMS and email within minutes of the enquiry, routed to the right counsellor.
Admission tracking
Offline conversions sent back to Meta and Google, so the platforms optimise for students who enrol, not just form fills.
Common questions
What is a good cost per lead for an online MBA?
It depends on the programme, fee, audience and season, so we don't quote one number. The figure that matters is cost per admission. A more expensive lead that converts is often cheaper than a cheap lead that never answers.
Do you work with third-party lead vendors?
Yes. We track vendor leads by source and quality alongside your own campaigns, so you can see which vendors are worth paying.
Can you send admission data back to Meta and Google?
Yes. We set up offline conversion import and the Meta Conversions API from your CRM stages, so ad platforms learn which leads became students.
Do you build a landing page for each programme?
Yes, when it helps. Separate pages for MBA, degree and certificate programmes usually convert better than one page for everything.
Tell us where your leads are getting stuck.
We'll look at it and tell you honestly whether we can help, and where we'd start.