Most businesses don't have a traffic problem. They have a system problem: the wrong audience, a page that doesn't convert, tracking nobody trusts, or leads that never get a call back. We find the part that's breaking and fix that first.
Spending on ads is easy. Turning that spend into enquiries you can close is where it usually goes wrong. This is what we hear most, and where it usually comes from.
| What you notice | Where it usually breaks |
|---|---|
| "We get leads, but they're the wrong people." | Targeting and lead qualification |
| "Clicks are fine. Enquiries aren't." | Landing page and offer |
| "We can't tell which campaign actually works." | Conversion tracking and UTMs |
| "Leads come in, then nothing happens." | CRM, routing and follow-up speed |
| "Every channel is run by a different person." | A disconnected funnel |
| "The website is slow and hard to change." | Technology |
Sometimes it's the ads. Often it isn't. We check before we spend.
Six things we do, each tied to a stage of the system. We only do the ones your problem needs.
Google, Meta and LinkedIn campaigns built around the leads you can actually close, not the cheapest clicks.
Offers, forms and channels that bring relevant prospects in, with qualification built in from the first touch.
GTM, GA4, Google Ads conversions, Meta Pixel, LinkedIn tracking and clean UTMs, so every lead has a known source.
Pages built to convert the traffic you're paying for, then improved against real numbers.
Lead routing, CRM setup, and WhatsApp and email follow-up, so no enquiry waits for a reply.
Websites, web apps, mobile apps, APIs and custom software, when the real problem is technical.
Sometimes the fix is the ad. Sometimes it's the targeting, the page, the tracking, the follow-up or the technology behind it. The order of work stays the same.
We look at the funnel end to end: traffic, pages, tracking, follow-up and sales. We find where leads are lost before suggesting anything.
We fix what matters most first. That might be campaigns, a landing page, tracking, a CRM flow or a piece of software.
Every lead is traced back to its source, so decisions are based on numbers, not guesses.
We test targeting, creative, pages and follow-up, and keep what increases qualified leads.
Once the system works, more budget goes behind what's proven, not what's hoped for.
We're not experts in every industry, and we won't claim to be. We begin with the ones we've worked in for years, where we know how a stranger becomes a customer.
About four years running acquisition for online MBA, graduate, B.Tech and working-professional programmes. Meta and Google Ads, lead vendors, remarketing, SMS, email and WhatsApp, through to counselling and admission.
Membership acquisition, events and applications for a professional network. Meta, Google and LinkedIn campaigns, remarketing, WhatsApp, CRM and conversion tracking.
Hands-on work with import, export, customs and logistics businesses, plus GPS tracking systems, web and mobile apps, APIs and databases.
TapsVision started as a place to explain technology and solve everyday tech problems. The agency runs on the same instinct: understand how the thing works, find what's broken, and fix it properly.
TAPS stands for Technical and Problem Solving. It's the name, and it's the method.
| Campaign | Leads | Qualified | CPL |
|---|---|---|---|
| Search, high intent | 486 | 201 | ₹164 |
| Meta, lead form | 612 | 148 | ₹172 |
| LinkedIn, decision makers | 186 | 63 | ₹298 |
We're two people who have each spent about five years inside companies. One of us has run performance marketing for online education and a professional network. The other has built logistics software, GPS tracking systems, apps and APIs.
Those years taught us how businesses actually win and lose customers. We started TapsVision because we believe practical experience should eventually become something of our own. Now we're using it to help other businesses solve problems and grow.
Founder, marketing and growth
Performance marketer with 4+ years running Meta, Google and LinkedIn campaigns for online education and a professional network, managing ₹3L+ in monthly ad spend. Owns the full funnel: targeting, landing pages, GTM and GA4 tracking, and lead follow-up.
Co-founder, technology
Full stack developer with 4+ years building web and mobile apps in C#, ASP.NET Core and SQL Server. Builds REST APIs, GPS and map integrations, and business software for logistics, import-export and customs.
We help businesses get more customers from digital marketing. That covers Google, Meta and LinkedIn ads, lead generation, conversion tracking, landing pages, CRM and follow-up automation, and custom technology such as websites, web apps and APIs.
No. Ads are one part of the work. Many lead problems come from targeting, landing pages, tracking or slow follow-up, and some need software to fix. We work on whichever part is actually causing the problem.
We start with online higher education, communities and professional networks, and B2B and logistics businesses, because that's where we have years of hands-on experience. Real estate and professional services are next.
We look at your current funnel first: where traffic comes from, what the landing page does, how leads are tracked and what happens after an enquiry. Then we suggest what to fix first and what it should improve.
Yes. We set up Google Tag Manager, GA4, Google Ads conversions, Meta Pixel, LinkedIn tracking and UTM conventions, so every lead can be traced back to the campaign that produced it.
Yes. When the problem is technical, we build landing pages, websites, web apps, mobile apps, APIs and integrations ourselves instead of handing you to another vendor.
Tell us what's happening. We'll look at it and tell you honestly whether we can help, and where we'd start.